From Mobile Detailer working out of a Renault Kangoo to building his dream detailing studio and achieving £15K per month in bookings. Ross’s story is a roadmap for any mobile detailer looking for a path to success.
A brief background
- Devout Detailing started as a one-man business offering mobile detailing services across Central Scotland out of a small Renault Kangoo van in 2021
- 18 months later, tired of the wet and cold, Ross secured his first premises, a small unit about the size of a storage container, big enough for 1 car and a jet ski but small enough to avoid a massive increase in overheads
- Ross completely pivoted from low value mobile detailing services to unit based detailing and ceramic coating services – he lost the majority of his mobile clients but quickly started to make more profit
- Another 18 months or so later, after mastering the art of studio detailing – Devout Detailing had outgrown the small unit and Ross had his sights on expansion
- In March 2024 Ross got the keys to his second unit, with space for 4 cars, and began a 5 month renovation project, transforming it from a derelict shell that had been unoccupied for years to building it into his dream detailing studio
- Devout Detailing partnered with Driven Marketing Agency in July 2024 and six month later, Ross has tripled his turnover, and is building a dream team of detailers
The Problem: New Business Was Stuck in Neutral
Ross built Devout Detailing from the ground up, but his growth stalled.
Previous marketing agencies didn’t understand the detailing industry, its customers, or the services that truly drive profit.
Stuck making under £5,000 per month, Ross was ready for a change but needed a partner who truly understood his business.
The Solution: A Marketing Overhaul
Driven Marketing Agency stepped in with a complete website redesign, SEO strategy, and powerful ad campaigns across Google and Meta.
Website Redesign – Built a high-converting site that showcased Ross’s expertise and premium services.
SEO Strategy – Optimized for high-intent local searches, improving rankings and visibility.
Google & Meta Ads – Launched data-driven ad campaigns to generate consistent, high-quality leads
Partnering with Driven Marketing Agency was the turning point—within six months, his business saw a 204% increase in leads, a 90% boost in organic search clicks, and an 185% rise in search impressions.
Today, Devout Detailing operates out of a state-of-the-art studio, pulling in up to £15K per month with a team of 3 people working in the business.
The Results: A Game-Changer for Devout Detailing
The transformation was undeniable. In just six months, Devout Detailing saw:
✅ 204% increase in leads (from 111 to 338)
✅ 90% boost in organic search clicks
✅ 185% increase in organic search impressions
Ross not only scaled his business but also upgraded from a one-car unit to a fully equipped detailing studio capable of handling four vehicles at a time.
What Ross had to say, “Can’t fault Cal & his team at all, great people & very knowledgeable – have turned things around for the business after poor experiences with other agencies who don’t fully understand the sector. The results speak for themselves. If you’re running a car detailing business & want to grow then these are the guys for you.”
Lessons Learned: Ross’s Advice for Other Detailers
Ross’s journey from a mobile detailer in a van to a six-figure business is proof that the right strategies work. His advice:
💡 Get the right marketing team – If you’re serious about growth, invest in experts who understand your industry.
💡 Offer high-value services – Ceramic coatings are the future. Get trained and accredited to maximize profits.
💡 Commit to your vision – Scaling up requires investment, patience, and a willingness to adapt.
Are you ready to grow your detailing business?
Ross’s story is a roadmap for any detailer looking to scale. If you own a detailing business and you have similar problems or want to achieve similar results to Ross, it’s time to make a change.
Partner with Driven Marketing Agency and take your detailing business to the next level.
📞 Book a free strategy call today
