Google Ads is the #1 ad channel for driving leads in automotive-service businesses.
Right now Google Ads are offering free ad credit based on your ad spend £400/£800/£1200 – this is a new customer offer available to the public, if you need help securing get in touch.
Success starts by getting the basics right.
The Basics
→ Structure: Simple Account > Campaign > Ad Group structure that fits with your business model
→ Targeting: Show your ads to the right people, in the right place, at the right time through keywords, locations, audiences, negative keywords, exclusions
→ Ads: clear headlines and descriptions, highly relevant to the keywords, that demonstrate the USPs of your products and services
→ Assets: boost your CTR with assets that add additional context to your ads giving people more reason to choose your business
→ Landing Page: Fast, relevant, designed for for your business model ie lead generation and built for mobile
→ Goals & Tracking: Better data allows you to make smart decisions on what’s really working across your ad account plus Google Ads today relies on data for machine learning
Run your Google Ads account like a PRO 🎯
Once you’ve built your ad account on solid foundations – it’s time to start thinking like a marketing pro 🧠
Pricing: your product or service is only worth what someone is willing to pay for it – too high and you’ll price yourself out of the market and too low you’ll struggle to grow. Your pricing should be developed on customer and competitor insights.
Promotions: promotional offers, and messaging should be designed to attract your customers based on their key motivators
Place: whether you work from a Van, Garage or Fancy studio, plan to making a lasting impression
Personal brand: 2025 is the year of trust, and your personal brand is the most effective way to build trust, and influence customers to choose you. Use video content across your website, ads and socials to put your face in front of potential customers from the off.
Get your business off to a strong start in 2025 with Google Ads setup from just £600 plus VAT. Send us a message or call 01905 955305 to speak to Driven Marketing Agency.
