E-commerce Website Success | Baltic Hot Tubs

Driven Marketing Agency

Baltic Hot Tubs Case Study: E-commerce Website

January 31, 2025
By Liv, Marketing Executive

Baltic Hot Tubs is a UK-based business (Evesham, Worcestershire) specialising in premium wood-fired hot tubs. While their products were high-quality, their online presence and sales performance were holding them back. After a disappointing experience with a previous web design agency, business owner Artur turned to Driven Marketing Agency for a complete transformation.

The team at Driven Marketing Agency have successfully built 2 websites for my businesses The Vehicle Doctor and Baltic Hot Tubs, as well as supporting with Google Ads, Meta Ads and SEO. – Artur, Owner of Baltic Hot Tubs

The Challenge

Before working with Driven, Baltic Hot Tubs faced significant obstacles:

Underperforming Website: The company invested between £5,000-£10,000 in a professionally designed eCommerce site by the previous web design agency. However, in six months, it delivered just one sale, generating only £3,450 in revenue.
Limited Online Visibility: The website lacked SEO optimisation, making it difficult to rank for relevant keywords.
Struggles with Lead Generation: The previous website failed to attract and convert potential customers, leading to inconsistent sales.
Seasonal Sales Slumps: Like many in the industry, Baltic Hot Tubs saw a dip in sales during the winter months, making it difficult to sustain growth year-round.

The Results

After partnering with Driven Marketing Agency, Baltic Hot Tubs saw a complete turnaround in their eCommerce performance:

✅ £178K in eCommerce Revenue in 2024
✅ 72% Increase in eCommerce Revenue (2024 vs. 2023)
✅ 2865% Revenue Growth (from £3,450 to £102K in 2023)
✅ Turned Winter into a Peak Sales Season

“Callum and James have been providing sales coaching on top of marketing support which has transformed my sales performance, and turned the slower winter months into some of my best performing months in business. Very happy I found these guys!” – Artur, Owner of Baltic Hot Tubs

How We Got There

E-commerce Web Design & Redesign

Our primary focus was on improving user experience with a streamlined, visually engaging design that made browsing and purchasing effortless. We also optimised the site for conversions by incorporating strong calls to action, trust signals, and a seamless checkout process. Additionally, we refined the brand messaging to clearly showcase the unique benefits of wood-fired hot tubs, ensuring they stood out and captured customer interest.

Google Ads

To drive immediate traffic and sales, we launched highly targeted Google Ads campaigns designed to reach high-intent buyers. Our strategy included search ads that positioned Baltic Hot Tubs at the top of search results for key terms like “wood-fired hot tubs UK.”

SEO for Long Term Growth

While Google Ads provided instant results, we also prioritised SEO to establish sustainable growth. Our team conducted in-depth keyword research to target high-value search terms, ensuring better rankings over time. We created high-quality content that educated potential customers about the benefits of wood-fired hot tubs, building trust and authority in the market. Additionally, we optimised product pages and site structure to enhance visibility and search performance, driving long-term organic traffic.

Sales Coaching & Business Growth Strategies

Unlike traditional marketing agencies that focus solely on traffic, we took it a step further by helping Baltic Hot Tubs improve their sales process. We provided sales coaching to enhance conversion rates, equipping the team with the skills needed to handle leads more effectively and maximise every enquiry. As a result, traditionally slower months, such as winter, turned into some of their best-performing sales periods, solidifying their year-round success.

Driven to Success

Baltic Hot Tubs is now a thriving eCommerce business, generating consistent revenue year-round. By combining expert web design, data-driven Google Ads, powerful SEO strategies, and hands-on sales support, Driven Marketing Agency helped turn their struggling online store into a six-figure success.