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Driven Marketing Agency

MuffWash Case Study: Gtechniq Accredited Detailer

MuffWash is a Gtechniq Accredited Detailer based in Cheshire, a leading car detailing businesses in the North West working with both private and public clients. In October 2023 MuffWash began working with Driven Marketing Agency because of our knowledge and experience in the detailing industry.

Finding a marketing agency that truly understands car detailing is a real challenge. Often owners of detailing companies are left frustrated  and with interesting website titles such as “Ceramic coating will remove 90% of swirl marks” – a real quote by an SEO Agency on one of our clients websites. Needless to say we changed that quote straight away.

Dan Muff, owner of MuffWash is a prime example of a car detailing business owner who has had negative experiences with marketing agencies:

“Previously, any marketing ‘experts’ have failed to understand what detailing is and what exactly we do. However with Driven, having their own hands on background in the detailing industry is invaluable.”

Dan Muff, owner of MuffWash

MuffWash faced several challenges before working Driven Marketing Agency:

  • Limited Online Presence: While they had a website, it wasn’t ranking well on search engines, and they had no prior experience with Google ads.
  • Lead Generation Struggles: The business relied primarily on word of mouth and organic traffic, with no way to effectively track where leads were coming from.
  • Desire for Long-Term Growth: MuffWash needed a sustainable strategy to build their online presence while generating immediate results to support their growing team.
  • Lack of Knowledge: A key problem was that most agencies have little to no knowledge or experience in the detailing industry, meaning results were minimal.

“I’ve always had a very negative view of marketing people after years of failed attempts, until I met Callum, James and Liv.” 

Dan Muff, owner of MuffWash

 

Fuelling growth for MuffWash with a focus on Lead Generation

As a result of Driven Marketing Agency’s work, 523 leads have been generated from website forms alone since October 2023. This doesn’t even account for walk-ins or phone calls, highlighting the scale of the growth.

“I can say with confidence we’ve seen around an 800% return on investment so far. It really is a no brainer.”

Dan Muff, owner of MuffWash

59% of website leads came from Google, including both paid ads and organic search traffic, demonstrating the effectiveness of the combined SEO and Google Ads strategy.

MuffWash now has a well-optimised website that now ranks highly and at the top of search results, contributing to sustainable long-term growth for the business. The website has copy that is accurate and understands the process of detailing.

Driven Marketing Agency’s partnership with MuffWash is just one example of the power of a well-rounded marketing strategy. From SEO and Web Design to Google Ads and CRM integration, every step was designed to generate immediate results while building a foundation for long-term growth at the same time.

“The business has grown over the last two years and shows no sign of slowing down, and Driven have an uncanny ability to make you feel like you’re their most important customer whenever you speak to them.” 

Dan Muff, owner of MuffWash

Driving results with a multi-channel marketing approach

SEO for Long-Term Growth

The first priority was to build a solid foundation for organic growth. Driven created new, high-quality pages for MuffWash’s website, filled with optimised content that targeted the correct keywords. Driven specialises in the automotive industry, we have first-hand experience in car detailing, and the processes involved. Having many clients in this industry gives us valuable insights into the market and using our in-house data allows us to write accurate content, understand your target customers, the best messages to put into ads, along with the top keywords to target to drive results.

Website Optimisation for Lead Generation

The team redesigned key areas of MuffWash’s website to improve user experience and drive conversions. Optimised calls-to-action (CTAs), streamlined navigation, and engaging visuals were added to encourage visitors to request quotes or get in touch, leading to more leads. “…the additional work these guys have been able to get through the door has been astonishing.” -Dan Muff.

Google Ads Campaigns

After strengthening the website, Driven launched targeted Google Ads campaigns. The focus was on driving high-intent traffic to the site, quickly resulting in Google Ads becoming the #1 driver of form submissions, helping MuffWash capture high-quality leads consistently.

HubSpot Integration

To track and measure campaign effectiveness, Driven implemented HubSpot CRM. This allowed us to monitor which campaigns and channels were generating the most leads.

 

We Help Automotive Businesses Grow.

If you’re a Gtechniq Accredited Installer looking to transform your digital presence and achieve outstanding ROI, Driven Marketing Agency has the expertise and industry knowledge to help you succeed.

Ready to grow your detailing business? Contact Driven Marketing Agency today to discover how we can help you drive leads and help grow your business.

Fill in our Contact Form

Phone 01905 955305

Email hello@drivenmarketing.agency

 

About MuffWash

Founded in 2019 by Daniel Muff and William Kennedy, MuffWash has grown into one of the most respected car detailing businesses in the North West. With studios in Wilmslow and Middlewich, they offer premium services such as machine polishing, ceramic coating, and paint protection film. Their partnerships with luxury dealerships, including Stratstone Ferrari and Stratstone Porsche, reflect their commitment to excellence. With a recent expansion into Marine detailing using Gtechniq Marine’s product range.

 

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