Auto Bodyworx is a Bodyshop business based near Hungerford, offering expert car body repairs throughout Wiltshire and Berkshire. They offer a wide range of repair services from their fully-equipped workshop as well as mobile SMART repairs. The owner, Shaun, came to us to help deliver a website that would be better optimised to help his business grow.
The Starting Point
Auto Bodyworx already had a website, but it simply wasn’t performing. The design lacked polish, the user journey was unclear, and the site failed to rank well or generate leads. It wasn’t doing the business justice, and it certainly wasn’t converting visitors into customers.
To get to the root of the problem, we carried out a full website audit to uncover exactly where the existing site was falling short:
Unclear Services – There were no dedicated landing pages for the services they offered, which made it difficult for users (and search engines) to find out more about each specific service
Poor Design – The overall appearance of the website left a lot to be desired both visually and technically, with a lack of trust signals and call-to-action opportunities across the pages
Not Optimised For Conversions – Their existing website had contact forms buried within the pages, making it more difficult for their customers to move through the website and enquire into their services. Navigation was clunky, and the overall user journey lacked direction.
Lack of Content – Not only was there a lack of explanation for each service, but the absence of keywords and other service pages to help with SEO meant the site was ranking poorly
Slow Loading Speed – The website was slow, which makes it easier for customers to bounce off the site
Shaun’s goal is to grow his business. The team is expanding and he wants to ensure the volume of work is increasing as well. So he came to us to help, using our experience with other automotive clients to provide a better platform to support this growth.
How Did We Help?
Shaun opted for out Accelerator Web Design Package, with the key consideration being a 10-page custom website. Our focus was to build a new site that focused on lead-generation with a better user experience, that will then convert into enquiries and sales.
Better Optimisation – The call-to-action sections were redesigned and repositioned in order to increase visibility and the ease with which customer can enquire into services. A variety of call-to-action opportunities (call buttons and HubSpot contact forms) were placed prominently towards the top of each page, so the customer can register their interest via their preferred method from whichever service page they are visiting.
WhatsApp Business Integration – Not only were call buttons and forms added, but WhatsApp buttons were also introduced. This was to make it easier to handle enquiries, offering an additional way to obtain leads that’s a fast way to interact directly with potential new customers
New Design – Our experts have years of experience building websites specifically for automotive businesses. The key addition of trust signals (Facebook and Google review indicators) demonstrates the reliability of the services Auto Bodyworx offers. We updated the site with a clean, modern design.
New Content Copy – The Accelerator package includes professional copywriting across the 10-page site. The new high-quality dedicated pages were specifically designed to offer key explanations of the services that Auto Bodyworx offers, so the customer can view each service on offer in more detail than before, along with relevant keywords to improve search engine rankings
Extensive SEO – We applied various on-page SEO techniques to help boost the visibility of the new website, with a particular focus around improving the rankings in local search results. The key focus was on utilising specific keywords across all content on the site, to aid the organic search rankings. The addition of FAQs sections also aided the SEO, using long-tail keywords and offering expertise throughout the answers that would then be picked up in Google searches
Improving Page Speed – It was important to make the site faster in order to offer a better user experience. Reduced page loading times would result in fewer users bouncing off various pages throughout the site, ensuring fewer potential leads are lost.
“I can highly recommend Driven Marketing Agency! They created me a new website from scratch and I love it, exactly what I was looking for”
Shaun – Auto Bodyworx
The Results
After the launch of their new website, Auto Bodyworx saw instant results. Auto Bodyworx now ranks well in local Google searches in Berkshire and Wiltshire, with particularly strong ranking positions for ‘body repairs’ in several of the towns that the business covers. The page speed for the new website is also now much faster than before, with an ‘A’ performance grade. This will help people stop bouncing off pages due to them not loading quickly enough.
Are You Looking To Grow Your Automotive Business?
Our team has hands on experience of delivering results for automotive businesses. If you’re looking for a marketing agency to help improve your digital marketing that truly understands your industry, Driven Marketing Agency is here to help. We think we’ll leave it to Shaun to have the final word:
“Would recommend these guys to anyone looking for marketing or a website!”
Contact Driven:
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Phone 01905 955305
